If you’re considering using a comment management system such as Disqus, Livefyre or IntenseDebate, you may be wondering which one has the best search engine benefits. After all, managing comments effectively is one thing – but what good will it do if you can’t track social mentions or Google can’t crawl your comments?
Let’s take a closer look at the most popular comment management programs — Disqus, IntenseDebate and Livefyre, and their built-in SEO benefits for your site.
Disqus and SEO
Disqus – By default, Disqus shows comments using Javascript, which search engines can’t read or index. There is a plugin available for WordPress that will convert comments into HTML that can be indexed by the search engines. In addition, it also backs up your comments and includes social mentions such as posts from Twitter and Facebook.
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Having to go through an extra step to make your comments indexed by search engines is just one strike against what many bloggers consider a clunky comment management system
IntenseDebate and SEO
IntenseDebate – Made by the same people behind WordPress, IntenseDebate (ID) works flawlessly with WordPress’ built-in commenting system. This means your comments can still be indexed and even users who have Javscript disabled can leave comments which you can then import into the ID system for easier management. One added feature that sets IntenseDebate apart from the competition is its “Reply by Email” which lets you respond to comments and moderate them directly through your email.
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Working seamlessly with WordPress is a big plus, as is comment management by email. The more convenient and easy it is to moderate comments, the better.
LiveFyre and SEO
LiveFyre – Livefyre was built for the social community. Lightweight and easy to install, you can pull comments from Twitter, Facebook and let users login with a variety of popular services to move comment activity from the social sphere to your blog. Naturally, they also have a WordPress plugin which replaces the default comments. All comments, even those from Facebook, can be indexed from your blog by search engines.
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Livefyre’s social capabilities and flexibility (you can moderate comments from your smartphone) are second to none, and so far, its performance and scalability are holding strong. But if you get a lot of comments, you’ll quickly find that LiveFyre turns it into more of a conversation. If that sounds good to you, go for it – but if not, you might want to try an alternative.
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